American streaming platform, Netflix has had a mixed period in the market. While the platform lost subscribers in September, it gained them a few months ago. Netflix has since said it will stop password sharing under certain conditions. According to a recent report, the company will allow its tens of thousands of users around the world to preview its video content in advance to provide feedback starting next year. At present, reports indicate that more than 2,000 subscribers can currently preview Netflix video content. They provided valuable feedback to Netflix and helped content producers further improve their work to attract more users to watch.
Gizchina News of the week
Netflix is inspired by Hollywood
Netflix’s content preview campaign, which kicked off a year ago, builds on Hollywood’s long tradition of soliciting public comment before a movie’s wide-scale release. Now the company plans to further expand the scale of this part of users. From 2023, tens of thousands of users worldwide will be able to preview Netflix video content in advance.
At the end of the third quarter of this year, Netflix had approximately 223 million subscribers worldwide. Additionally, the company works hard to ensure that every dollar spent on content leads to the highest level of member attention and engagement. Additionally, it also takes a closer look at content spend and focuses on profitability. This year, the company suffered a loss of subscribers for two consecutive quarters. However, it resumed subscriber growth in the third quarter. The company expects spending on new shows and movies to remain at around $17 billion a year for the next few years.
As of now, there is no official response from Netflix regarding this new report. Still, the Top Movies preview feature is sure to be a huge addition to Netflix’s already strong offering. The platform is doing everything possible to attract more users.